About us

Since 2008, we’ve been providing dog walking and pet sitting services to thousands of happy customers. We’re a family business with people and their pets at the heart of what we do.

For We Love Pets owners Ryan and Jo, working with animals has been a life long passion. 

We Love pets founder Jo, an animal mad kid growing up in suburban Reading, started her own Animal Care Club at ten years old and could often be found rescuing stray dogs from the local area, much to the dismay of her parents. 

After leaving school her animal obsession took a sideline as she earned a degree in business management and a Post Graduate Diploma in Law. It was while working for a local authority in risk management and procurement, that Jo’s entrepreneurial spirit and love of animals inspired her to launch her own dog walking and pet sitting business, alongside studying for a Foundation Degree in Canine Behaviour and Training.

Managing Director Ryan grew up surrounded by animals of all shapes and sizes, from birds of prey to dogs, goats and poultry. Observing animals and understanding their behaviour became second nature, leading him to an extensive career in the animal world which has taken him across the globe, from rehabilitating aggressive dogs in America and Germany to searching for Pigmy Elephants with a group of students in Borneo. 

It was on an animal handling course delivered by Ryan that he and Jo met for the first time, and the We Love Pets family truly began. 


Ryan and Jo White - We Love Pets Family photoTwo kids, two dogs, over 40 local branches and a full head office team later, We Love Pets has established itself firmly in the UK pet care world, providing award-winning pet care to thousands of households across the UK, as well as landing itself in the UK’s top 100 franchise list for the past two years running.

With a ‘pets first’ ethos and a strict no pack walk policy, We Love Pets has set itself apart from its’ rivals, guaranteeing pets in their care are always with an insured, trained and police checked walker with the pets best interests at heart. 

Today, the We Love Pets brand continues to grow, breaking into the animal training and pet food industry with their We Love Training and We Love Nutrition businesses respectively.

We are an award-winning, British Franchising Association accredited franchise company. We won Emerging Franchisor of the Year in 2018 by the BFA. We’re in the top 100 UK Franchises in the UK (rated by Elite Franchising UK in 2019) and rated in the top 18 franchises in the UK (Start Up 2018).

Our support team

Our franchise support team has grown over the years and now has a great mix of skills, knowledge and qualifications. Running a dog walking business and loving dogs don’t qualify a franchisor to advise franchisees on how to run their dog walking franchise, so we have a variety of people with expertise in business. 

Got a pet care question? Our vet nurse can help you with her knowledge and skills.

Got a business question? Our Director and founder Jo has a business and law degree and has run a WLP branch from day one. Ryan, our other Director oversees support and has run his own successful pet food businesses over the years, as well as teaching animal care at further education level.

Marketing questions? Our marketing manager worked at Natures Menu for three years before joining the team, she knows the pet care market inside out!

One stop shop Intranet and further training: And in addition to our support team we have a comprehensive Intranet which includes resources, training guides and online courses so you can brush up on skills and take part in ongoing training.


Our team


We’re based all over the country, but all come together to deliver the best service possible for our customers, franchise owners and their teams.

Here are some stats on the support team:

  • Head office is based in Suffolk but we live all over: Wiltshire, Berkshire, London, Aberdeenshire, Norfolk, Suffolk…
  • Where we’ve worked: Nature’s Menu, Wiltshire College, National Trust, Louis Vuitton, Sunrise Books, Scottish and Newcastle, Van Dijk Accountants, Aviva!
  • Animals we’ve had in total: 32 – wow, that’s a lot of treats, walks and poo bags!
  • Years we’ve worked: Combined, we’ve been working approximately 185 years! We think we deserve a SIT! down.
  • Qualifications we have: Accounting, Marketing, Law, Veterinary, Business Administration, University of Life, Bookkeeping, Management, Spray Tanning (what? we were all young once).

One of the support team’s first ever job, while still at school, was for Hush Puppies in Reading, she had to stand in a giant dog costume on Reading Broad Street giving out leaflets all day!  They were destined to work for We Love Pets some 20 years later!

If you can guess which member of the team it might have been, we’ll show you a picture!

In addition to the knowledge of our support team, we have an Intranet full of resources covering everything our team needs to know to run their branch of We Love Pets successfully and stress-free.